Information about our country "THERMOPOLIS"

"THERMOPOLIS, THE LAND I CALL MY HOME!"

General information

-Country: Thermopolis

-Capital city: Thermos

-Official language: English 

-People: called "the Thermopolitans"

-National anthem: called "The Thermoçonne"

-National symbol: The symbol of our country is a yellow compass (also on the flag of our country). It represents the fact that in every direction the compass can point to, the people who live in our country feel at home, just like our tag line says " Thermopolis, the land I call my home!"

-Motto: " Home sweet home"

Flag

Politics

-Radical parties and parties that defend and look after the rights and interests of the new inhabitants. 

-Type of government: Democracy

-Political history of the country: Conquered by an old civilization. These people were the founders of Thermopolis. 

Economy & Finances

-The economic crisis had an influence on our economy growth. 

-2015 is the first year we export. The main reason is tho compensate our debts of the last 2 years. 

Demographics

-Population:  4. 756.981                                  -Women: 47 %

-15% is an original inhabitant                        -Men: 53 %

-85% is of foreign ethnicity                            -Birth percentage: 13 %

-Densely populated country 

Social

-The standard of living is quite high due to our high technology knowledge.

-The discrimination percentage is rather high because the distinction there is made between the original inhabitants and the ethnic groups. This is sometimes the main reason there are from time to time conflicts between those two groups. 

Geography

-Temperatures between 4 and 25 degrees.

-The climate is primarily Mediterranean, featuring mild, wet winters and   hot, dry summers.
-Island in the Mediterranean Sea, close to Greece.
-Proud owner of the smallest lake in the world, located in the capital ‘Thermos’.

Ecology

-Thermopolis is a pioneer in recycling. In our country there is a minimum of pollution.
- Thermopolis invest a lot of money in green energy like our latest investment in wind turbine energy. 

Culture

- A lot of old buildings, picturesque villages and places (ruins, temples, …) that are definitely worth visiting!
-Movies based on historical events and shot on the most known places of our country.
- George Clooney and Angelina Jolie are one of the few famous inhabitants, so a lot of paparazzi is spotted in the streets.
- Besides, a part of our country is known for its modern buildings, technology …
- We have a special technological program and center and we are part of the best developed countries.

- The original inhabitants have special traditions and organize events and festivals 

-Our national day: April 26

Vision

Thermopolis stands for business and nature. By business we mean that we invest and encourage the use and improvement of modern technology. That's why we are well-known for our ‘Thermo knowhow’, it became a worldwide concept. We are one of the few countries that connects technology to Mother Nature and its resources. That’s the reason why we are pioneers in recycling.

Smart goals/objectives

Business

- Our export in the services market needs to increase by 25% by 2020.

- While increasing our export, we still want to invest another 5% of our GNP in ecology by 2016.

- Form a constructive government that supports the economy, providing 20% more subsidies by 2020 to help companies get out of the recession.

- Continue our investments in recycling. By 2030, we want to be able to recycle 90% of the waste in our own country, to set an example for the rest of the world.

- Create additional jobs (especially in the services market and in recycling) to lower the level of unemployment by 20% by 2025.

Civilians

- Decrease the number of people below the poverty line to less than 2% by 2020.

- Because of the discrimination of some ethnic groups by the ‘original inhabitants’ we are going to stimulate peaceful coexistence between those two groups. That coexistence needs to be increased by 7.5% in 2020. We will achieve that by organising festivities that show what the input of the ethnic group is to Thermopolis.

- All the schools in Thermopolis will be mixed in 2016 so the children of the ‘original inhabitants’ and the children of the ethnic groups are brought together.

Tourism

- In 2020, we celebrate our 100^th anniversary. We want to stimulate tourism by organising festivities at our famous little lake, showcasing what our old civilization has to offer. We will be cooking the traditional meals, demonstrating the dances and bring up old stories and myths.

- We’re building 3 new all-in hotels in our capital. Our overall income from tourism needs to increase by 15% by 2025.

- We’re the proud owner of the smallest lake in the world ‘Atlantis’ and we’re also the oldest civilization on earth. Our old civilization can still be admired in Thermopolis, because of its old buildings and architecture.

These are the three ‘tourist attractions’ we need to focus on.

- Our overall goal is that by 2020, our tourism increase by 17.5%. We will do that by promoting our 100^th anniversary, organizing an ‘AtlanDive’ once a month (diving in Atlantis with a guide, so the tourists can see the most beautiful places of the lost civilization of Atlantis). The oldest building in Thermopolis is also the highest building. There will be a dead ride from this building on our 100^th anniversary, a once in a lifetime opportunity for a lot of tourists.

Demographic Data (Persona) 

(Thermopolis mainly wants to attract educated people)

Name: John Jackson
Gender: Male
Age: 28
Country: US
Religion: Christian
Status: Single
Education:  Bachelor in IT and computer technology from Stanford University
Profession:  IT consultant with Apple
Social class: Middle class

Goals

-Making it to the top in his professional career

-Designing his own computer program

-Earning enough to have a life without worries

-Starting his own company in a couple of years

-Becoming self-employed

-Doing charity work

Needs

-a relationship and a happy family to share his success with

-a steady job

-A country where he feels at home

Likes

-Keeping in touch with his friends and playing tennis with them

-Staying at home to watch American football and play videogames

-Working on the computer (programming)

-Hybrid cars, green energy and recycling

-Puppies and kittens

-Solving conflicts between friends and colleagues

Dislikes

-The pollution worldwide

-Chaos and untidiness

-People who take no responsibility for their mistakes

-Having no time to relax at home or with friends

-Religion and politics

Lifestyle
-He barely has the time to cook for himself, so he likes to eat fast food once in a while.

-He’s ecologily-minded and takes pride in recycling.

-He likes to go out with friends and have a drink in the weekends..

-He’s lazy at home, yet really dedicated when at work.

-He likes to travel in summer.

Personality
-He’s a talkative, sociable person (he likes to go out with his friends) and a little adventurous (he likes to travel).

-He is clever, creative, patient, dynamic, well-educated, innovative, loyal and hardworking (he needs it in his field of work).

-He’s very passionate about technology.

-He’s a romantic soul and is patiently looking for his soulmate.

-He’s very optimistic.

His beliefs
He is a liberal.

 “A day in the life of…”

It’s Friday.

John wakes up in the morning. After having dressed, he drinks a cup of coffee to start his working day.

If the weather is fine he takes the bike and heads off to work. If it’s raining, he doesn’t want to spoil his suit and takes the bus. Because it’s snowing right now he has to take the bus.

At the bus stop he takes the time to talk with the people of his neighborhood. On the bus he reads the news on his self-designed tablet in order to stay up to date and learn new things.

Upon his arrival at work, he takes his time to greet all his colleagues, especially the woman behind the helpdesk; he has a crush on her.

John works flexible hours which makes his work less stressful. He’s currently working on the new Apple computer and is outsourced by Google, where he works on the new Google Glass project.

When work is done, John meets up with 3 friends at the sports club for a game of tennis. After the game they have a drink before heading home by bus.

When he’s at home he checks his mail and online profile on SpeedDating.com, where he hopes to find his future wife.

In the meantime he also orders Chinese food online. While waiting he plays a videogame. After having finished his meal he takes a shower and hangs back in the sofa before heading to bed.

Goals
Hard working, sociable, IT consultant who enjoys life while respecting Mother Nature.

Customer Journey Model of John, 

the guy from the US …

John won tickets for the final of the US Open. Thermopolis was one of the main sponsors of this sports event. During the match, he spotted the banners around the court promoting Thermopolis.

The weather was incredibly hot, so there were also promo-girls dealing out free gadgets that blew cold wind and worked on solar energy.  John was so amazed about how the gadget functioned that he took his tablet and scanned the QR-code that led to the website of Thermopolis.

On the website of Thermopolis, John found a lot of information about their recycling program and how Thermopolis became one of the most famous technology capitals of the world. John is very interested in ecology, recycling and technology so he immediately wanted to know more about this country that seemed to have an incredible reputation.

While he was browsing the website, John came across an event “ReGenTech” that would took place in Thermopolis.

This event perfectly fits with his work as an IT-consultant.

Wind and solar energy, recycling and technology are the four main themes of “ReGenTech”.

Motivated as John is, he tries to convince his boss to let him go to this important exhibition. Once he manages to do this, he begins his research about hotels, restaurants, the airport and sightseeing in Thermopolis. He uses search engines such as Google (SEO) to make sure he is well prepared before making the trip.

Upon his arrival, John is pretty amused when he sees the green landscape and deep blue ocean.

After having toured the country for a few days, it is time to visit the exhibition. John is very excited and knows there is not a place he would rather be in the world.

It is an open-air exhibition and all the innovative technology is in harmony with nature.

John is blown away! This is the moment when he realises that he wants to be part of Thermopolis, a place that he could actually call home.

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